Wilshire Marks Next Chapter in Expansion Story with Global Rebrand

Modernized brand reflects the firm’s history of client-first approach to solving complex problems and vision to help build a better future

Santa Monica, Calif., September 21, 2021 – Wilshire unveiled today an updated global brand featuring a clear vision to help institutional investors, financial advisors and financial intermediaries improve investment outcomes through streamlined investment, analytics and benchmarking solutions. The new brand builds on the best of the firm’s 40 year legacy advising, and managing assets on behalf of some of the largest institutions worldwide.

Brand Strategy

“So much of what we do is about helping our clients identify, target and achieve their unique investment objectives,” said Jason Schwarz, President and Chief Operating Officer of Wilshire. “Throughout Wilshire’s history, clients have entrusted us to help solve their most complex challenges. With this rebrand, we’re deepening our commitment to improve our clients’ investment outcomes with the full breadth of our offerings, from turnkey to tailored,” noted Schwarz.

Part of the global rebranding includes a new website at wilshire.com, featuring a library of commentary, market data, education and research that covers a variety of asset classes and investment themes, such as private markets, institutional asset flows and holdings, and environmental, social and governance (ESG) content.

“One of the central themes of Wilshire’s new brand is celebrating diversity,” said Mark Makepeace, Chief Executive Officer at Wilshire. “Today, Wilshire serves a diverse, global client base, who rely on us to help them address a wide range of challenges at different points along their investment journey. Whether hiring talent or constructing a portfolio, embracing diversity is an important part of Wilshire’s culture and increasingly critical on our path towards investing in a better future,” Makepeace added.

Visual Identity

The new visual identity is anchored by a new simplified logo, representing clarity, strength and tenure of the brand, offset by a diamond device that reflects the high quality of services the firm has provided for more than four decades.

A new color palette expands the firm’s historical blue and gray with orange accent to include a wider range of rich, and vibrant warm and cool hues that are designed to mirror the myriad-colored world of viewpoints, challenges, solutions and more all around us.

Concentric circular devices highlight both the importance of our relationships and focus on investment objectives that support a better future. Line art throughout solutions set areas of the site help viewer navigate complexities of every day images with laser precision and ease. Wilshire’s new look and feel will be reflected across a variety of channels including LinkedIn, and most notably in its updated website at wilshire.com.

About Wilshire

Wilshire is a global provider of market-leading indexes, advanced analytics, and multi-asset investment solutions. A trusted partner to a diverse range of more than 500 institutional investors and financial advisors and intermediaries, our clients rely on us to improve investment outcomes for a better future. Wilshire is headquartered in the United States with offices worldwide and advises on over $1.3 trillion in assets, $93 billion of which are assets under management.

Download PDF

We’re here to help

Wilshire has been applying highly tested theories and approaches to our client solutions since 1981.

You can count on our team of experts to help improve investment outcomes for a better future.

Contact us